Ultimate Guide To TikTok Stories

Ultimate Guide To TikTok Stories

If you want to stay ahead of the business curve, it is important to stay updated with social media trends. One such trend is TikTok stories. Now, we’ve reached a point where every social media platform has a story concept, where companies or individuals can post short, bite-sized videos for 24 hours to engage their followers.

Like Instagram stories, Facebook stories, and Snapchat stories, TikTok stories are not so popular as they have not been heavily publicized. If you can take the best advantage of it now, you can make a strong branding as an influencer or a company.

In this article, we will help you understand what TikTok stories are, how they work, how to post your first TikTok story, and finally, the key benefits of using TikTok stories.

Let’s check each of these sections below!

What are TikTok Stories?

TikTok stories are short videos that last up to 15 seconds of length. Once you post these short videos on your profile, your audience can see them for up to 24 hours. Every story published on your profile will be shown up as a segment in that Story post.

If you want to post a 30-second video, you must break it into 2 TikTok stories of 15 seconds length each.

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How Do TikTok Stories Work?

TikTok stories appear as live on your profile. Whenever you post a story on your profile, viewers can see a blue ring on your profile picture. Your audience can interact with the TikTok stories in a similar manner to interacting on a standard TikTok post.

How to Post TikTok Stories?

If you are new to this feature, follow the step-by-step process below to post your first TikTok Story:

  • Navigate to the Creator screen on TikTok and click on the Plus icon to record the story.
  • If you cannot see the icon, it means the feature is not yet available in your region. Since this is a relatively new feature, TikTok has not released it in all the regions yet.
  • Choose the time limit (up to 15 seconds) and start recording the content.
  • Once you record the video, TikTok provides you with options to stylize the video with different stickers, effects, fonts, and also an option to add the voiceover. Stylize as per your content.
  • Click on the Next button on the screen and tag the people (if anyone is in the video) and also add hashtags to it.
  • Finally, click on the Post button to publish the first TikTok story.

Benefits of Using TikTok Stories

Like any other features on a social media platform, even TikTok stories come with a fair share of benefits. Here are a few of them:

  • New ways to market: Since the feature is relatively new, companies can experiment with it and create new marketing strategies to engage with their audience.
  • New ways to Monetize: Companies and influencers are in a constant chase for new opportunities to monetize their content. TikTok stories can be one such amazing feature in helping brands and influencers to monetize their content.
  • Perfect Testing: If you are not sure about the type of content you would like to post on TikTok stories, it at least acts as a platform to do your A/B testing. This is way better than spending money on ad campaigns to know your audience.

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Frequently Asked Questions About TikTok Stories

Can you see who views your TikTok story?

Yes, you can see who viewed your TikTok story by navigating to the separate tab that is located next to the comment section.

What’s the Difference Between TikTok Story vs post?

The difference between a TikTok story and a post is that the length of the story is only up to 15 seconds and lasts for only 24 hours, while a TikTok post can stay for a longer duration and of any time length.


TikTok stories are a great way to build your personal brand and get closer to your audience. Do try the above-mentioned methods to post your first TikTok story and start engaging with your followers.

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