Doesn’t it feel bad if a large portion of viewers are scrolling past your video because they are unable to hear or understand what is being said in the video? If you don’t add captions to your content, this is what happens.
Many researches have shown that adding captions to the content improves memory and makes it easier for users to pay attention to what is being said in the video.
In this article, we’ve discussed 5 key points why adding captions is very important for your video and how it can help gain more visibility for your channel.
5 Reasons Why Adding Captions is Important?
Here are the 5 key reasons why you need to add captions to your video:
Helps the Deaf and People With Hearing Problems
With the number of people with hearing disabilities increasing, it is important to have captions added to the video so that the content becomes accessible to them.
As per data from WHO, by 2050, around 2.5 billion people are expected to have hearing loss. Therefore, to reach people with hearing disabilities and make your content easy to understand for them, it is recommended to add captions.
Captions Increase the Engagement and Comprehension
As per a survey conducted by the University of Wisconsin–Madison, USA, adding captions to the video has improved the performance of the content. Many viewers were able to easily understand what was being spoken in the content.
Also, captions were easier to understand for people with language barriers.
Increased Social Reach
Another interesting research from a leading landing page software company has found that adding captions to videos has increased engagement and reached a 16% higher audience on Facebook.
This is because 85% of the audience likes to watch the content on mute. Because they were either traveling to work or were surrounded by a busy environment, etc.
Translated Captions Makes Your Content Accessible to International Audiences
As mentioned earlier, adding captions to your video can help the international audience with language barriers to connect with your content. For companies operating in several countries, this is one of the best ways to grab their audience’s attention.
Moreover, adding captions to the video is one of the cost-effective ways to video translation. It brings down video production costs and is one of the best ways for companies to produce bulk video content.
Improves SEO
Adding captions to the video content makes it searchable for more audiences. Every search engine works on a text-based model, so adding captions makes your content appear on the feed of the users when they search for a relevant topic.
On platforms like YouTube, adding captions, titles, and descriptions with keywords in them will help your content rank higher and gain more views and subscribers.
Here’s what a study from Translate From Human shows:
Conclusion
Adding captions to the content removes the language barriers, improves SEO, and benefits in many ways. So, try adding engaging captions to your content today and make your content more accessible.
If you are struggling to add captions to your content, and are looking for simpler alternatives, then do try SubtitleO.
